Announced in conjunction with the trade group National Confectioners Association and non profit organization Partnership for a Healthier America, candies manufacturers Ghirardelli, Russel Stover, Ferrara, Lindt, Nestle, Wrigley, and Mars committed to making half of the individually wrapped products they produce contain 200 calories or less by 2022.
Mars, Nestlé, Ferrero, Lindt and Ferrara Candy have all signed a commitment to make half of their individually wrapped products with fewer than 200kcal by 2022. "We are proud to make this five-year commitment with The Partnership for a Healthier America, a highly regarded nonprofit organization that will help us track and verify this meaningful initiative".
Within the next five years, 90 percent of the best-selling treats made by these companies will have calorie information printed on the front of the pack, which puts calories for the entire package at consumers' fingertips, helping them feel empowered when they choose their favorite treat.
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Mars is collaborating with the Partnership for a Healthier America, the organization devoted to reducing childhood obesity where Michelle Obama serves as honorary chair.
And John Downs continued: "Over the next five years, the participating chocolate and candy companies will help consumers better understand the unique role that confections can play in a happy, balanced lifestyle". "As we focus and leverage the companies' expertise in marketing, innovation, and distribution, our goal is to reinforce for consumers that chocolate and candy are treats". "Today's announcement extends to Mars Chocolate and Wrigley to help reduce calories and increase transparency, which will help all Americans have more choices".
The US is considered the largest sugar consumer in the world. While Mars was the first to replace "King Size" products with portionable "Sharing" or "For Sharing" options, the company is committed to working with its peers to follow its lead to use sharing language on pack while also ensuring more portionable options introduced from Mars. The company said that some of its products - including M&M's Caramel, which was launched previous year - already meet that standard. Hershey said it expects to achieve its 200-calorie commitment through a combination of reformulation, new product introductions and adjusting the size of certain products.