What Twitter's privacy changes mean for you

My interests according to Twitter.  
     Twitter

My interests according to Twitter. Twitter

Twitter has updated its privacy policy, and launched more tools for users to control how their information is used. As part of these changes, Twitter will no longer honor Do Not Track settings.

A bunch of new privacy controls have also been added to Twitter, as well as a wealth of new data visibility options that let you see exactly what Twitter thinks you're interested in, with a view to tailoring its ads. For example, the company may share name, email, or other personal information, but if the advertiser that buys this data wants to use it, they will have to ask for user permission.

Research firm eMarketer expects worldwide digital ad spending to hit $224 billion this year. Twitter, though, is estimated to get just $2.3 billion, or about 1 percent.

If you've used Twitter recently, you might have noticed a large pop-up informing you that the 140-character social network has updated its privacy policy. In a pop-up notification telling users of the change, Twitter chirps that you will "soon start to see more relevant Tweets and ads based on your visits to sites with Twitter content".

The message said that Twitter is "working with ad partners in new ways to improve the tailored ads you already see".

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"Privacy is built into our DNA as a company and it's something we take an active role in promoting and advocating for across the world", said Twitter.

When the new message pops up, rather than clicking the "sounds good" button, select the "review settings" button instead.

I also accept and agree to be bound by Postmedia's Terms and Conditions with respect to my use of the Site and I have read and understand Postmedia's Privacy Statement. The move comes as the company reels from its first quarterly revenue drop since going public and struggles to attract more users. "Also, all of the settings now default to disclosure, which means users have to go in and change their privacy settings".

Twitter will store data about your web activities for 30 days now instead of 10, but it won't do this for users in the European Union and the European Free Trade Association (Iceland, Liechtenstein, Norway and Switzerland), because it's prohibited.

The site states in a caption by the setting that location data will be passed on to advertisers, and gives you the option to turn it off and delete the current data collected on your account. Go to Privacy and safety - Personalisation and Data - edit. On the app, scroll to the bottom of the Personalization and data page in settings and tap See your Twitter data. Click "Yes, I'm sure" and that's that.

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