The E-Pace set the new record of 270-degree corkscrew-like "barrel roll" jump when it covered a distance of 15.3 m / 50 feet.
Demonstrating the agility, precision and performance of Jaguar's newest SUV, the feat was the final test for E-PACE after 25 gruelling months of work across four continents to ensure extreme durability and that it lived up to Jaguar's Art of Performance philosophy. Add the R-Dynamic Pack to that and you're at £44,450.
E comes before F in the English alphabet as well as in Jaguar's crossover line-up - previous year the bigger F-Pace helped the company post record-breaking sales and grow by 20 percent annually to sell almost 600,000 cars.
The exterior design is inspired by the Jaguar F-Type sports vehicle, with the distinctive Jaguar grille, as well as the fast sweep of the roofline and the distinctive side window graphic.
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E-Pace is like a baby brother to the F-Pace. "Our new compact SUV combines the interior space, connectivity and security that families expect with the kind of proportions, purity of design and performance not usually associated with such a practical vehicle", he said in a statement.
Guinness World Records adjudicator Pravin Patel said: "This unbelievable feat really was a sight to behold. Congratulations to Terry and Jaguar for setting another epic Guinness World Records title".
The smaller, cheaper E-Pace will only increase those numbers. This places the Jaguar E-Pace at the upper end of the pricing spectrum for this class, although, it will be the newest and arguably most modern of them all.
Pete Tong said: "I've been working with the Heritage Orchestra for the past couple of years but this is the first time I've been involved in something like this, it's very exciting and I'm glad to be apart of it!"
"As far as I am aware no production auto has ever cleanly completed a bona-fide barrel roll and therefore it has always been an ambition of mine to perform one ever since I was a boy", said Grant, who also drove the Jaguar F-Pace in a record-breaking loop-the-loop in 2015.