Following the guidelines, the online shopping platform delisted over 85,000 sellers and their products that were failing to meet its standards.
According to the company, the move was part of its strategy to revamp its seller registration and onboarding process to enhance customer experience on its platform.
In order to maintain the quality of its brand-new platform, Paytm Mall is reconstructing the onboarding process for sellers and has removed nearly 85,000 of them as they are failing to meet the standards.
The company has made it mandatory for online sellers to furnish brand authorisation letters.
"The sellers will undergo strict quality and service audits that will include their registration number, location of the commercial establishment, shop photos and goods and services tax identification number, among other things, to list products on the platform".
"Our goal is to set the benchmark for a platform that empowers reputed local shopkeepers and brands to sell quality merchandise". We will work closely with existing sellers, and continue onboarding further. "This criterion blocks fraudulent merchants from signing up and creating a bad customer experience on the platform". "This will help us offer a superior consumer experience", said Amit Sinha, COO, Paytm Mall.
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Launched earlier this year, Paytm Mall is the e-commerce arm of the electronic payment platform Paytm.
Paytm Mall is owned by Paytm Ecommerce Pvt. Ltd.
Paytm Mall will also enable brands and shopkeepers to set the return, exchange and refund policies for their products, and offer complete support through its network of logistics partners.
The platform would also offer sellers the widest reach through its vast network of over 40 courier partners, it said. The company is looking to venture deeper into Tier II and Tier III cities.
The company is also not looking to change the margin structure across categories due to changes in taxation post GST.