The Essential Phone is reportedly making its way to Europe, Japan

Essential's VP of marketing has left the company

Andy Rubin's Essential Smartphone Gets A Never Before Design

The Essential Phone hasn't even arrived in the U.S. yet, but the latest report indicates that Andy Rubin is already preparing for its worldwide expansion. Essential missed that window for whatever reason, but its ambition to challenge Samsung and Apple is stronger than ever, it seems.

Essential's chief operating officer Niccolo de Masi told the publication that a United States release for the anticipated device is "imminent", while once again confirming that the Android-powered smartphone will be sold with no pre-loaded applications with "trend setters and technology seekers" meant to be the company's target market. It's unclear which regions specifically will get this bezel-less ceramic device, but if the report is true, its United Kingdom launch date might not be too far away. Unfortunately, there is still no specific date provided that buyers can hold on to.

The phone is priced at $699 in the USA, meaning if we translate it directly, the device could set you back anywhere from £650 to £699.

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Niccolo de Masi says the USA launch is "imminent".

For one, the corners are somewhat more honed, which we think gives the phone a more tasteful look.

Andy Rubin, the author of the Android OS, has recently created a startup Essential, which a few weeks ago introduced the Essential mobile Phone. However, it's unlikely that the device will have enough market reach to be a threat to the two largest smartphone makers in the world. Working with Wallace at Magic Leap, he was also an advisor to Essential.

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