Walmart placed a sign urging kids to "own the school year like a hero" right over a gun display.
Walmart has since come out and said that the display was "truly awful" and it is "working diligently" to find out which store displayed the sign so it can be removed. Crowson said the display and the configuration of the store suggest the photo is legitimate.
Spokesman Charles Crowson told the New York Daily News the reported location of the sign was a result of miscommunication. It is unclear if the sign was placed there by a manager or employee, or possibly by a prankster customer.
We reached out to Walmart to clarify what had happened, but have not yet received a response.
Walmart has apologized for combining back-to-school shopping with memories of horrific mass shootings.
The store was later identified by Walmart as a location on the west side of Evansville.
Staff have yet to find out where the photo was taken or whether it's been taken down yet.
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Given the history of high school mass shootings in the United States, many took offence to the apparent message.
People cried foul on Twitter and demanded an explanation from Walmart.
"This is disgusting", the company said in a tweet.
After May said that the store was in Evansville, the company replied at 9:33 am to say: "I'm happy to tell you our store manager Christina has removed the sign from the display".
Crowson did not immediately return a request for comment on the disparity between the company's position and May's claim.